deceptive hotel advertising

Booking Holdings Faces FTC Action Over Hotel Ads: “More Than $500 Million” at Stake — Photo by Abdel Achkouk on Pexels

3 Hidden Clicks Cost You 15% More On Hotel Booking

3 Hidden Clicks Cost You 15% More On Hotel Booking The FTC Complaint Exposes Deceptive Hotel Advertising In 2023 the FTC identified three hidden clicks that added up to 15% more to hotel bookings. The complaint describes a calculated dark pattern that masks a user’s shift from a direct